Hi, I’m Grace, a Creative Director who believes every brand has a unique story waiting to be told. I work closely with small businesses and startups to uncover what makes them special, translating those insights into thoughtful concepts and strategies that feel authentic–all with a touch of luck in every design.

Services

  • Designing cohesive and impactful brand identities that resonate deeply with target audiences. From logos and color palettes to messaging and tone, I build the strategic foundation that helps brands stand out and forge meaningful connections.

  • Designing intuitive and engaging digital experiences that prioritize user needs. From research to wireframes, I ensure every interaction is thoughtful, functional, and enjoyable.

  • Optimizing and refining how businesses deliver value to their customers. I design seamless, user-centered service experiences that improve satisfaction and efficiency at every touchpoint.

  • Bridging the gap between vision and execution. I guide product development from concept to completion, ensuring features align with business goals and deliver value to users.

My Path to Good Luck

I founded Good Luck Design in 2020 to empower small businesses and startups with thoughtful, transformative design. With over 17 years of experience, I bring a strategic and efficient approach to every project, delivering solutions that are both creative and impactful.

As a new mom, I’m passionate about breaking the stigma against working parents and showing how parenthood fuels creativity—discovering fresh ideas through the lens of children. I consider myself very lucky to be on this journey, especially as a mom to my toddler, who inspires me daily.

Let’s Connect

Have a project in mind or just want to chat about life and design? Reach out—I’d love to hear from you.