My Path to Good Luck

I believe that creativity, strategy, and purpose go hand in hand. I founded Good Luck Design in 2020 with the goal of empowering small businesses and startups through thoughtful, transformative design. With over 17 years of experience as a designer, consultant, and project manager, I bring a holistic approach to every project, ensuring that every solution is both innovative and impactful.

Before founding Good Luck Design, I had the privilege of holding leadership roles that shaped my strategic approach to design. I co-founded and served as Chief Experience Officer at Byson Real Estate Co., a tech-focused boutique real estate startup in New York City, where I crafted experiences that were innovative and user-centered. I also served as Chief Design Officer at Tortus, a pioneering real estate technology venture, where I led design efforts to build solutions that bridged the gap between cutting-edge technology and user needs. My role as Art Director at Credera, specializing in User Experience, further honed my ability to blend design with business strategy to create seamless, intuitive products.

Each of these experiences has deepened my understanding of the power of design in shaping businesses, building brands, and driving growth. I’m passionate about working with clients to define their core challenges and transform them into targeted, effective solutions that drive long-term success.

New Chapter: Balancing Creativity and Parenthood

As a first-time mom, entering back into the professional world after being a stay-at-home mom for the past two years has been both challenging and rewarding. Every day, I am inspired by my son, who teaches me to see the world through a fresh, creative lens. Being a parent has shown me that creativity doesn't have to be separate from work—it’s a part of everything we do. I’m dedicated to breaking the stigma against working parents and showing others in the creative community that being a parent is a superpower. Parenthood has inspired new ideas and has been a driving force in how I approach my design work. My mission is to help other parents balance their work and home life while pursuing their passions and making a meaningful impact.

Designing for the Future

At Good Luck Design, I bring my unique blend of experience and perspective to every partnership. I work with small businesses and startups to craft visual identities, user experiences, and strategies that not only tell their story but also propel their vision forward. My process begins by diving deep into your business’s challenges and then crafting solutions that are both visually stunning and strategically sound. Whether it’s a rebrand, digital collateral, or a website redesign, I’m here to help your business stand out and thrive in today’s competitive market.

Thank you for being a part of this journey with me. I feel incredibly fortunate to have the opportunity to work with inspiring founders and creatives, and I’m excited to help bring your vision to life.